privacy

Berm Life ("we," "us," or "our") operates the Berm Life mobile application and website (berm.life). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our service.

When you create an account, we collect your email address, display name, and password (stored securely via AWS Cognito). If you sign in with Google or Apple, we receive your name and email from those providers.

We store your skill level, preferred riding styles, home location, and trip planning data to personalize your experience.

We use PostHog to collect anonymized usage data including screens visited, features used, and app performance metrics. This helps us improve the app. PostHog may set cookies or use local storage for session tracking on the web version.

We may collect device type, operating system, browser type, IP address, and general location data (country/region level) through our analytics and infrastructure providers.

We use the information we collect to: • Provide and maintain our service • Personalize trail and destination recommendations • Improve and optimize the app experience • Communicate with you about your account or service updates • Ensure the security and integrity of our platform

We share data with the following third-party services that help us operate: • AWS (Amazon Web Services) — Cloud infrastructure, authentication (Cognito), data storage (DynamoDB, S3). Data encrypted at rest and in transit. • PostHog — Product analytics. Collects anonymized usage events. See PostHog's privacy policy at posthog.com/privacy. • Google Places API — Used to discover local businesses near trail destinations. We send location queries; no personal data is shared with Google through this integration.

We implement industry-standard security measures including: • Encryption at rest and in transit (TLS/SSL) • AWS Cognito for secure authentication and password hashing • Access controls and least-privilege principles for backend services • Regular security reviews of our infrastructure No method of transmission over the Internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

Depending on your jurisdiction, you may have the right to: • Access — Request a copy of the personal data we hold about you • Correction — Request correction of inaccurate data • Deletion — Request deletion of your account and associated data • Portability — Request your data in a portable format • Opt-out — Opt out of analytics tracking To exercise any of these rights, contact us at privacy@berm.life.

Our web application uses cookies and local storage for: • Session management and authentication • PostHog analytics (anonymized usage tracking) • User preference storage You can control cookies through your browser settings, though some features may not function properly without them.

If you are located in the European Economic Area, we process your data under the following legal bases: consent (for analytics), contract performance (for providing the service), and legitimate interest (for security and improvement). You have the right to withdraw consent, lodge a complaint with a supervisory authority, and exercise all rights listed in Section 5.

California residents have additional rights under the CCPA including the right to know what personal information is collected, the right to request deletion, and the right to opt out of the sale of personal information. We do not sell your personal information.

Our service is not directed to individuals under the age of 13. We do not knowingly collect personal information from children. If we become aware that a child has provided us with personal information, we will delete it.

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date. Continued use of the service after changes constitutes acceptance of the updated policy.

If you have questions about this Privacy Policy or wish to exercise your rights, contact us at: Email: privacy@berm.life